This club isn’t for everyone. It’s not for the 99%, the majority, the amateurs.

BEFORE you read on, I have a short unscripted video for you to watch shot but my good friend, Todd Brown.

Listen to it. It frames EVERYTHING else on this page, as well as what we have behind the curtain.

If this video doesn’t talk to you, then you’re on the wrong site. What I have isn’t for you.

On June 28, 2012 I purchased a book. It was only 148 pages short. But reading it was like being punched in the face by Mike Tyson.

That book totally reframed how I operated. It shifted my behavior.

I’ve read that book every year since, and every damn time it punches me again. Hard. But I love that book, and I look forward each year to being punched in the face.

Turning Pro: Steven Pressfield

Here’s a recommendation right out the gate—get the book, read it, get punched and beaten to an inch of your life. You can thank me later.

The model this book proposes is the model of the amateur and the professional.

The thesis of this book is that what ails you and me has nothing to do with being sick or being wrong. What ails us is that we are living our lives as amateurs.

The amateur life is your youth. It’s our hero’s journey.

No one is born a pro. You’ve got to fall before you hit the bottom, and sometimes that fall can be a hell of a ride.

The SOLUTION is that we turn pro.

Turning pro is free, but it’s not easy.

It’s not without cost.

When we turn pro, we give up a life with which we may have become extremely comfortable.

Turning pro is free, but it demands sacrifice.

We pass through a membrane when we turn pro. It hurts. It’s messy and it’s scary. We tread in blood when we turn pro.

Turning pro is not for everyone.

It’s not for the 99%, the majority, the people who choose to remain amateurs.

The Life of Amateur vs Pro

An amateur checks email, Facebook, and Twitter first thing in the morning. The professional avoids them at all cost (until her most important work is done).

A pro creates habits to enable success in the daily battle against Resistance.

A pro shows up in the morning, sits down, and gets busy. An amateur sleeps in, or gets up early but has other things to do before the work.

A pro works.

An amateur tweets.

An amateur gives into these distractions multiple times a day. An amateur craves dopamine like a junkie craves heroin.

A professional recognizes that sources of distraction are toxic rocket fuel for Resistance.

An amateur runs on a hamster wheel of constantly seeking out new shiny objects before art can be created, value delivered and money generated.

A professional understands that he already knows enough to move forward, because momentum is the lifeblood of any creative endeavor. It’s where magic happens.

An amateur is stopped by their fears, lives for the opinion of others, is easily distracted, seeks instant gratification, lacks self-compassion, seeks permission, and will be ready tomorrow.

A pro shows up every day, acts in the face of fear, is dedicated to mastery, is not distracted, and does not wait for inspiration.

An amateur tries to change everything at once. A professional changes one habit at a time, bit by bit.

The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits.

An amateur shows up on occasion. A professional shows up every f*cking day.

An amateur treats the deal she made with herself as a negotiable contract. A professional abides by the terms of the contract.

Reading this far, you KNOW whether you’re an amateur or a pro.

Turning pro is a DECISION.

It’s a decision to move from one list to the other.

Just like jumping from an airplane is also just a decision. If you’ve got your chute strapped on and you’re standing at the door, you jump, or you don’t.

Just a decision

Just like losing weight, quitting smoking or fixing a damaged marriage. It only takes deciding, then doing the hard work.

Steven Pressfield claims that, like the day JFK was shot, like 9/11, like when your first kid was born, you always remember where you were the day you turned pro.

I started on the journey of full time digital information marketer on October 23rd, 2003.

In the beginning I got beaten to death by Resistance. It showed up every damn day and kicked my ass, like the amateur I was.

I flailed and thrashed and struggled for a decade before I turned pro.

As a pro, most days I win the daily battle with Resistance. I kick its ass. I show up, get to work, and ship.

But some days I lose the battle. I succumb to procrastination, or perfectionism, or self-doubt. And I get beaten to shit. It’s painful and frustrating, but I know, as a professional, getting my ass handed to me is only temporary.

I know that to defeat Resistance, to not operate like an amateur, I enlist the self-strengthening habits of routine, consistency, discipline, and a constant striving to “level up” my game, to get better, to ship art worth shipping.

Turning Pro is About Deciding That It’s Time To Put On Your BIG BOY Pants And Do The Work.

IF YOU’RE STILL reading this page, you’re probably a lot like me. You’re a writer or an artist or an entrepreneur who’s trying to figure out:

  • how to GET NOTICED—build an audience—in this crazy new online digital “always connected” world where everything is free and nobody knows what’s going to happen from one month to the next.
  • how to GET BETTER at creating, delivering and capturing value.
  • how to GET BETTER at behaving and operating more as a professional (and less like an amateur).


THE 1% CLUB IS for the amateur who has made the decision to do what’s needed to become a professional. Even though it’s hard. And even though the seas are filled with Somali pirates.

The 1% CLUB is for the professional who doesn’t want to go it alone—knowing that the Resistance will win some days—so would rather be surrounded with peers.

The 1% CLUB is for any artist, marketer or entrepreneur who has been nodding their head while reading this page.

It doesn’t matter if your business only does $60K/yr or $250K/yr or multiple millions a year. Or nothing at all (yet).

In the 1% CLUB our primary (core) focus, above all else, is strategic planning, tactical and consistent execution, shipping, self-evaluation and group accountability.

Our framework is a hybrid mashup based on lean startup, sprints, SCRUM, Kanban, The 12 Week Year, the 90 Day Year (and a few other “secret herbs and spices”).

We do all of this within a private community that is NOT on Facebook. (Because, of course, it’s the world’s most advanced distraction machine ever built—which is why, when we’re getting shit done, we purposefully avoid it.)

We also do monthly group coaching (accountability and getting momentum) calls.

Our secondary focus is connecting with other professionals out in our world who are kicking ass, making a ruckus, and putting out amazing shit.

We interview them on specific topics that matter—traffic, getting shit done, business systems, building a team, attracting an audience, influence and persuasion, and all the other stuff that’s critical to building a healthy successful business that matters.

But the 1% CLUB isn’t about more information each month. The training we make available is just there as a bonus to support and serve your needs as a professional (or amateur who is moving to become a pro).

The 1% CLUB is a small close group. A cadre with a shared focus and desire for performing better as professional entrepreneurs, who create art worth creating for audiences worth serving.

We’re in it together.

You. Me. Us.

Membership is capped at 150. That’s because we choose to be small and personal like a group of friends that all know each other.

That doesn’t work “going big”. Big will break what we’re building. It’ll ruin the balance we’re working so hard to create.

For this reason our doors are almost always closed. If you don’t see a JOIN BUTTON below, I’m sorry, we’re at our 150 quota.

That said, if you feel the 1% CLUB is just what you’ve been looking for, and what we have here is something you want to desperately be part of

… then we would be doing you a massive disservice by preventing you from being part of our little movement.

If you don’t see the ability to join below, click the button and add yourself to our priority waiting list.

Join The Waiting List

See you on the inside :-)

Andre Chaperon

–André (and Anita) Chaperon

Author of AutoResponder Madness (2009-2017)